About Jeff.

Jeff is a COO and dedicated People & Culture leader for an emerging technology company. Jeff is COO for Mobify - a digital experience platform used by global retailers and Fortune 500 brands to drive hundreds of millions of dollars in revenue every year.

He is also the Founder of the SupportingLines Institute.

Jeff embodies the SupportLines model. He has over 20 years experience in sales, finance and operations across multiple industries. Jeff holds designations as a Certified Executive Coach, Chartered Professional Accountant and Chartered Business Valuator. His approach to relationships has generated $8 billion in new revenue and supported the integration of $10 billion in mergers & acquisitions. As a result of helping companies and non-profit organizations achieve tremendous growth, he received Business in Vancouver’s Forty Under 40 award in 2011.

His upcoming book, SupportingLines, was inspired by the outcomes of courses and training offered through the SupportingLines Institute. This website shares research, core performance insights and practical tools Jeff has honed over two decades of leadership.

When he’s not at work he is passionate about family time, practicing & teaching yoga, hockey coaching and personal development.

Jeff Smith Headshot