About Jeff.

Jeff is Chief Operating Officer for Mobify, the global leader in customer engagement for mobile commerce.  He has over 20 years experience in sales, finance and operations across multiple industries.  Jeff holds multiple designations including Certified Executive Coach, Chartered Professional Accountant and Chartered Business Valuator.  

Jeff’s ability to establish and extend trust with customers, business partners, investors and colleagues is critical to his success.  His approach to relationships has generated $8 billion in new revenue and supported the integration of $10 billion in mergers & acquisitions.  As a coach, Jeff’s leverages his experience spanning diverse industries and multiple corporate functions to help clients find creative ways to overcome complex business challenges.  Jeff also has deep non-profit experience, with 18 years of service as a Director on the Board of prominent Canadian charities.  As a result of helping companies and non-profit organizations achieve tremendous growth, he received Business in Vancouver’s Forty Under 40 award in 2011.

Jeff’s leadership philosophy is based upon establishing a coaching culture and inspiring people to flourish.  He increased engagement for every team he has led, in some cases by as much as 50%, across a wide spectrum of industries, demographics and corporate cultures.

Leveraging his extensive experience, Jeff empowers business and non-profit leaders to be of greater service to their teams.  He challenges clients to see ‘supporting lines, not reporting lines’ when they pursue their personal vision of exceptional leadership.  

Jeff shares leadership insights through speaking events and his blog, ChiefYogaOfficer.com.  He speaks about topics such as managing anxiety in the workplace, creating open and inclusive organizations and enabling true professional development.  When he’s not at work, he is passionate about family time, hockey coaching and personal development.  

Jeff Smith Headshot